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Basic Customer Care

Proposed content will be specific to each group/individual, and may include all or some of the following:

bulletProjecting a positive personal and corporate image – ambassadorship
bulletMaintaining confidentiality and meeting the organisations code of conduct
bulletKnowing what makes customers satisfied or dissatisfied and how to overcome negativity
bulletFace-to-face contact with the customer
bulletThe importance of good professional communication skills
bulletAdopting different approaches for a variety of situations and environments
bulletDelivering services/products to the customer using a ‘personal’ approach and ensuring the service/product meets their needs – customer focus
bulletUnderstanding the importance of body language
bulletKnowing and understanding your customers, gaining their trust and maintaining loyalty
bulletCreating a positively memorable service experience for the customer, e.g. they leave you with a feeling of satisfaction, respect & a clear understanding of the process/outcome
bulletThe importance of treating colleagues as customers
bulletTurning around customers dissatisfaction and complaints, while following the ‘Complaints Procedure’
bulletSaying ‘no’ constructively and giving bad news in a non-confrontational way
bulletRecognising potentially difficult situations and preventing them from arising
bulletReally listening, gaining understanding, showing empathy and building rapport with customers & colleagues
bulletMaintaining professionalism by communicating confidently and calmly under pressure and saying things in the right way
bulletThe importance of recording and following-up agreed outcomes
bulletUnderstanding assertiveness and using it as a means to think and communicate to achieve the desired outcome
bulletConsequences of good/bad service experiences
bulletManaging your own responses – fear, anger, frustration and anxiety
bulletHow to handle different types of ‘difficult’ customers, e.g. arrogant, persistent, angry, aggressive, patronising, demanding, etc.

Personal and Organisational Learning Outcomes

bulletAbility to handle customers with courtesy, enthusiasm, empathy and friendly efficiency
bulletEstablish effective rapport with customers and colleagues
bulletIncreased benefits to the individual and the organisation by turning around difficult customer situations
bulletImproved confidence, management of responses and the ability to communicate assertively
bulletMaintain professionalism whilst under pressure
bulletAbility to deal with customers that have a complaint with empathy and understanding
bulletImproved relationships with colleagues
bulletTo recognise potentially difficult situations and prevent them from arising
bulletUnderstand the different types of customers and their changing needs

 

 

 

 

 

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Last modified: October 12, 2004