 | Projecting
a positive personal and corporate image – ambassadorship |
 | Maintaining
confidentiality and meeting the organisations code of conduct |
 | Knowing
what makes customers satisfied or dissatisfied and how to overcome negativity |
 | Face-to-face
contact with the customer |
 | The
importance of good professional communication skills |
 | Adopting
different approaches for a variety of situations and environments |
 | Delivering
services/products to the customer using a ‘personal’ approach and ensuring the
service/product meets their needs – customer focus |
 | Understanding
the importance of body language |
 | Knowing
and understanding your customers, gaining their trust and maintaining loyalty |
 | Creating
a positively memorable service experience for the customer, e.g. they leave you with a feeling
of satisfaction, respect & a clear understanding of the process/outcome |
 | The
importance of treating colleagues as customers |
 | Turning
around customers dissatisfaction and complaints, while following the ‘Complaints Procedure’ |
 | Saying
‘no’ constructively and giving bad news in a non-confrontational way |
 | Recognising
potentially difficult situations and preventing them from arising |
 | Really
listening, gaining understanding, showing empathy and building rapport with customers &
colleagues |
 | Maintaining
professionalism by communicating confidently and calmly under pressure and saying things in the
right way |
 | The
importance of recording and following-up agreed outcomes |
 | Understanding
assertiveness and using it as a means to think and communicate to achieve the desired outcome |
 | Consequences
of good/bad service experiences |
 | Managing
your own responses – fear, anger, frustration and anxiety |
 | How
to handle different types of ‘difficult’ customers, e.g. arrogant, persistent, angry,
aggressive, patronising, demanding, etc. |
 | Ability
to handle customers with courtesy, enthusiasm, empathy and friendly efficiency |
 | Establish
effective rapport with customers and colleagues |
 | Increased
benefits to the individual and the organisation by turning around difficult customer situations |
 | Improved
confidence, management of responses and the ability to communicate assertively |
 | Maintain
professionalism whilst under pressure |
 | Ability
to deal with customers that have a complaint with empathy and understanding |
 | Improved
relationships with colleagues |
 | To
recognise potentially difficult situations and prevent them from arising |
 | Understand
the different types of customers and their changing needs |