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Understanding
and defining Marketing |
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Analysing
and creating the right Marketing Mix |
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Setting
the right price |
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Creating
the right image |
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Know
your customers and what their needs are – collecting data, profiling, segmenting, using the
information collated |
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Building
good relationships with your customers |
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Understanding
why customers buy – motivating factors, unique selling points |
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Delivering
the service |
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Resolving
complaints |
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Improving
products/services and developing brands |
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Differentiating
your products/services from those of your competitors |
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Achieve
growth through your products/services |
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Planning
a publicity campaign – advertising, direct mail, use of the internet |
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Developing
a strategy – thinking strategically, setting objectives |
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Implementing
the strategy and achieving your goals |
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Reviewing
progress and revising objectives |